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Trial 01: From Multichannel Ecosystem to Digital Strategy
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Trial 01: From Multichannel Ecosystem to Digital Strategy
The world of pharma marketing is changing. Customers and patients expect the same level of engagement from you as they get from consumer-led products, services and tools. However, getting from the status-quo to the new horizon of multi-channel...
Trial 02: Website engagement
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Trial 02: Website engagement
Your website is the heart of your customer identity – it is likely to be one of the most in-depth accounts of who you are, what you do, and the value you bring to the customer. It is the hub to which all other marketing activities are likely to...
Trial 03: Search engine marketing
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Trial 03: Search engine marketing
URLs are dead. No one types them – and while many people may remember them, they are far more likely to come through a search engine than directly from the address bar. Physicians, patients and everyone else uses search engines to navigate...
Trial 04: Email engagement
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Trial 04: Email engagement
Email is one of the easiest, most impactful ways to reach a wide and varied audience. This includes tailoring messages depending on the interests of recipients, and kind of contact you have previously had with them. It is certainly one of the...
Trial 05: Display advertising
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Trial 05: Display advertising
We thought display advertising was dead. However, it’s made its comeback – and doesn’t look like it is going away. Gone are the days when more than half of all clicks on adverts were accidental. A growth in predictive analytics and mobile...
Trial 06: Mobile engagement
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Trial 06: Mobile engagement
The world is going mobile. The likelihood is that almost all of your customers are within arm’s reach of an internet enabled mobile device – 24 hours a day. Smartphones are increasingly becoming the window through which the world is seen –...
Trial 07: Remote engagement
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Trial 07: Remote engagement
Remote engagement, also sometimes called Teledetailing, is when a rep-HCP interaction take place by telephone and internet connection, rather than in person. This saves on travel time on the part of a rep, and also often leads to longer, more...
Trial 08: Tablet detailing
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Trial 08: Tablet detailing
Tablet detailing is the most digital tactic pharma companies are most likely to have implemented – with 75% of all companies rating this as a standard tactic. However, after the first wave of (mostly) iPads (where the novelty of the device made...
Trial 09: Social Media engagement
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Trial 09: Social Media engagement
Social media is one of the most significant buzzwords in the field of digital engagement. Multi-directional communication, crowd-sourcing of ideas, and real time feedback are all made possible through it. However, pharma faces a myriad of...
Trial 10: eMedical
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Trial 10: eMedical
Marketing and Sales functions within pharma organisations have often been very fast to adopt digital tools for engaging with customers – however it is often Medical which could benefit most. Traditional methods for engagement, such as symposia...